Dave Hatch

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I founded CMO in Residence to do what I do best: help organizations align strategy with execution. Whether I’m designing a go-to-market plan, reshaping pricing and packaging, or standing up a content and demand engine, my focus is always the same — build systems that deliver clarity, momentum, and revenue.

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Most recently, I led marketing for Neogen Corporation’s Digital Solutions Group following the acquisition of Corvium, where I previously served as Chief Commercial Officer. In that role, I helped transition a legacy hardware business to a SaaS model, doubled accounts and revenue in under two years, and became a public-facing voice for digital transformation in food safety and compliance.

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Before that, I scaled research, content, and marketing operations at companies like Harte-Hanks/Aberdeen Group, IANS, and Dimensional Insight — leading teams across sales, marketing, strategy, and customer success. I actually started my career in sports television, where I won a New England Emmy Award — which explains why I still approach marketing like storytelling with a scoreboard.

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At my core, I’m a builder. I bring structure to ambiguity, unlock growth through clear positioning and operational discipline, and partner closely with founders and executives who want results — not just recommendations.