Jessica Hennessey

My Story

I am the founder of Resonate Online, where I help B2B companies turn their websites into stronger sources of qualified pipeline. My work focuses on helping organizations attract the right buyers, communicate value clearly, and convert interest into opportunity. 

With more than 25 years of experience in website and digital strategy, I’ve built my career at the intersection of marketing, technology, customer experience, and business growth. That perspective helps me see the bigger picture, ask better questions, and understand how digital decisions affect both the buyer journey and the business behind it.

Before launching Resonate Online, I served as CEO of 3 Media Web, a digital agency where I led strategy, growth, operations, and client delivery. That experience shaped the way I work today. I understand what it takes to align people, process, priorities, and performance, especially when teams are lean, goals are ambitious, and there are more ideas than resources.

I approach every engagement as both a strategist and an operator. I help clients evaluate the full digital experience, from positioning and messaging to website structure, search and AI visibility, user experience, conversion paths, analytics, and execution. My goal is to help teams identify the right opportunities, prioritize the work that matters most, and build a practical path toward better performance.

My process is informed by EOS principles. I am especially effective at helping marketing teams improve how work gets planned, prioritized, executed, and measured, so strategy does not sit in a document, but actually moves forward.

I’m particularly drawn to companies with complex products, deep expertise, and websites that do not yet reflect the full value of what they offer.

Outside of work, I’m a wife, mom of three, and dog mom to two. I love to travel, cook, connect with people, and support others who are building, growing, or reinventing their next chapter.