Jimme' Peters

Throughout my career, I have been drawn to the moments that matter most... the pivotal launches, the category-defining campaigns, and the organizational transformations where marketing either rises to the moment or gets left behind. That orientation has taken me from the earliest days of AI infrastructure at NVIDIA to stealth-mode semiconductor startups, and everywhere in between.

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I approach every engagement as both a strategist and a builder. I believe great marketing starts with a clear point of view on where the market is going, and then works backward to create the brand, the story, and the programs that make that vision credible and compelling to the right audiences. Whether I am advising a CEO, building a team from scratch, or stepping into a fractional leadership role, my goal is always the same: align the marketing function tightly with business objectives and deliver measurable results.

 

Some of the work I am most proud of happened at scale. At NVIDIA, I helped launch the 'GPU in the Cloud' category alongside AWS, Google, and Microsoft. This was a foundational moment in the AI infrastructure market. I drove 1,400% growth in GTC conference attendance over three years and helped scale the NVIDIA Inception AI incubator to more than 7,000 startup applicants. At Intel, I managed executive thought leadership programs at Fortune, MIT, and VentureBeat, shaping how the world understood the company's role in high-performance computing and AI.

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Equally important to me is the work that happens at earlier stages. I have spent much of my career as a fractional leader embedded in companies that need senior marketing leadership without the overhead of a full-time executive. That model demands clarity, speed, and trust. I have found it deeply rewarding to help founders and leadership teams build the marketing infrastructure that carries them to their next milestone.

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Beyond my client work, I remain actively engaged in communities where I can contribute meaningfully. I chair the Kindness and Joy Project, serve on The Enterprise Edge Advisory Board, and am a current member of the Delta Airlines SkyPanel Advisory Council.

 

I hold an MBA from the New York Institute of Technology and am both a Women's Corporate Board Readiness Certificate holder from Santa Clara University and a Marshall Goldsmith Stakeholder-Centered Certified Executive Coach.