Patricia McInerney

I am founder of Performance Made Marketing, where I help organizations build smarter, scalable systems across automation, CRM implementation, reporting, and ongoing marketing ops support. With over 15 years of hands-on experience, I’ve built my career around making marketing operations more efficient, more aligned, and a lot less chaotic.

 

Before starting my own consultancy in 2023, I spent over four years as Director of Marketing, Sales & Partner Operations at Corvium, leading cross-functional initiatives that tightened revenue operations and improved data visibility across teams. I’ve also held marketing ops and campaign leadership roles at Tufin, IANS, and PTC, developing a strong foundation in data-driven marketing, automation, and tech stack optimization. Earlier in my career, I worked in database management, analytics, and marketing program roles at companies like Impole Corporation, R.C. Brayshaw & Company, and eCoast Sales Solutions—experience that still informs my strategic and tactical approach today.

 

I specialize in platforms like Salesforce, Account Engagement (Pardot), and HubSpot, and I focus on translating complexity into clear, actionable systems that marketing and sales teams can actually use. Whether it’s launching automation, cleaning up a messy CRM, or building reporting that finally makes sense, I bring a practical, collaborative mindset to every project.

 

I stay up to date with the latest in martech and data strategy so my clients can focus on growing—without getting buried in operations. If you’re a founder trying to wrangle your first CRM, or a marketing leader looking to scale cleanly, I’d love to connect.

​

Also happy to talk shop over coffee—or swap dog photos, if that’s more your style.