Russell Evans
I’m Russell Evans — a marketing and commercialization leader who thrives at the intersection of product innovation, research, sales strategy, and process discipline.
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For more than two decades, I’ve helped organizations design and scale revenue engines that align marketing, product development, analytics, and sales execution. Whether serving as a Chief Marketing Officer, SVP of Marketing & Product, or VP of Sales, my focus has remained the same: build systems that drive predictable, profitable growth.
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Throughout my career, I’ve held leadership roles at Procter & Gamble, PepsiCo, Coca-Cola, Nielsen, Henkel, and Russell Stover. My work has ranged from launching patented consumer product categories and new divisions, to modernizing go-to-market operations and leading enterprise-wide commercial transformation.
My Story
I believe great growth doesn’t happen by accident — it’s engineered.
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Throughout my career, I’ve focused on building the connective tissue between insight and execution. That means grounding strategy in rigorous research — segmentation, conjoint modeling, predictive analytics — and translating it into structured operating systems like OGSM planning, Agile commercialization, CRM integration, and disciplined sales processes.
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As a founder and executive leader, I built and scaled a commercialization and marketing consultancy that integrated brand strategy, product development, digital demand generation, pricing architecture, and sales enablement into unified growth frameworks. We pioneered an early Marketing-as-a-Service (MaaS) model that aligned marketing and sales around measurable business outcomes.
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In consumer products, I’ve created new categories from concept to national distribution and built high-performance sales organizations that execute with clarity and accountability. Across every role, I focus on alignment, process discipline, and building teams that know exactly how growth is created — and how to sustain it.
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At CMO in Residence, I partner with organizations that want more than marketing advice. They want clarity, process, and a disciplined path to growth.
Because growth isn’t magic.
It’s designed.
Contact
I'm always looking for new and exciting opportunities. Let's connect.
508-868-3869